Watching the videos online or Youtube is one of the commonest things that we almost do everyday. Checking out the funny videos, seeing the updates videos of your admirers and even creating one of your own video and upload it to share with friends online. One of my must do things list includes watching videos on Youtube.
There are no particular channels for me to watch until I saw one girl whose hair is amazingly smooth and long which makes me so want to get the hair oil right after that. I still remember this happened around like half a year ago that I was so desired to get a certain hair oil which is the moroccan hair oil. Then the other day I went to the shopping mall nearby and asked all the hair shops about this product, but sadly there wasn’t sold any of this similar product. So, I went to the popular shopping mall in Malaysia and kept on looking for it but the answer I got was always a No. Obviously, I was so down that I could not get this product and the more I couldn’t get it, the more I feel like buying it. I had been looking for this hair product for more than half year and still I could not find it until one day I went to a pharmacy to ask. I expected that it would be still a No answer for me and it really happened the way I’d expected but one girl came and told me that she knew this product and showed me where I could actually purchase it online. I was so happy and got to order online for this product and because of that I only knew this product is not possible to find in Malaysia.
According to Chris Anderson, the theory of the long tail is the culture and economy is shifting away from a focus on a ‘hit’ market to a small, mainstream products and market (Andreson, 2004). One of the examples of his theory claimed that the demand for products is not available on the traditional shelves or stores and this is what long tail is for- a distribution system of having a large number of occurrence that involves popularities and probabilities. Due to the Internet, I succeed to own the hair oil I wanted. This is one strong evidence for us to know, with the Internet, we can get what we want.