According to James Gomez, ‘Social media election’ was quoted by Malaysia’s Prime Minister and Barisan National (BN) leader Najib Razak in general election 2013. It was argued that Internet was the first mark in Malaysia political development (Lim, 2012). In 2008, BN underestimated social media on online voting behaviour. In fact, social media such as Facebook and Twitter greatly impacted in general election 2013; from 800,000 Facebook users to 13,220,000 and 3,429 Twitter users to 2,000,000 in Malaysia (Forest-interactive.com, 2013).
The Internet has facilitated Anwar supporters to reform movement which also leads to a new culture that Malaysian choose to pick up information from alternative news websites such as freemalaysia and sangkancil in order to know commentaries unfold event. Fischer (2009) argues that Internet has not only caused the forms of Partai Keadilan Rakyat but also shifted Malaysians to the Internet to access unbiased information. At this point, connectivity is power when everyone can connect to each other in order to access information.
YouTube has been the social media platform since 2008 for both parties in general election of Malaysia. In the early of 2013, Twitter and Facebook have surprisingly changed the way of voting in Malaysia. However, unhappy and resentful Malaysians had changed Black profile picture on Facebook to express dissatisfaction on GE13 after the result released for few hours (Ong,2013). This social media platform indicates how Malaysian particatipate when one changes Black profile picture after one.
Source from Johsua Ong
Malaysians used Black to express dissatisfaction of 2013 general election due to the unexpectedly magical blackout and recount later on. Moreover, Tweets of exasperation were all over on Twitter after election by posting feelings and images as status from Malaysians (Wan Hong, 2013).
Twitter was the ‘updating’ platform when everyone posting status with images or without- immediacy. Here’s the link to see how Malaysians updated status with images and information about the election on Twitter. See at https://storify.com/bedlamfury/post-ge13-malaysian-rally
Furthermore, Malaysians used recording to upload to YouTube to update the real scene behind of election and events after post- election. Indeed, YouTube was then become one of the strongest social media in political Malaysia in order to let Malaysians know and in a way to express their resentful and angry feelings.
This video indicates that how Malaysians are dissatisfied on the 13th general election in Malaysia.
In a nutshell, the social media has obviously revolutionized the country’s first Malaysia’s general election in 2013 – immediacy, ubiquitous connectivity and participation.